Salome

Find your freedom. Naturally. The Challenge Despite an increasing demand for natural, effective support across the spectrum of women’s reproductive health—menstruation, PCOS, fertility, PMS, heavy bleeding, and menopause—awareness of trusted local solutions remained low. Salome sought to build product credibility and brand visibility while engaging women with empathy and expertise at every stage of their […]

Made for you. Freedom to LIVE. The Challenge Hartmann Global needed to introduce its MoliCare range to a niche segment of South African consumers while establishing credibility and educating consumers on the topic, in a sensitive, often misunderstood category: adult incontinence. The Solution We developed a phased rollout strategy supported by education-first messaging and a […]

Accessible, Conscious, Cruelty Free Skincare. The Challenge Lulu & Marula needed to grow its brand presence, expand it’s share of voice in a saturated skincare market, and connect more deeply with conscious consumers. The Solution We helped craft L&M’s brand from the beginning, first as a niche small business and then into a desirable competitive […]