Made for you. Freedom to LIVE.
The Challenge
Hartmann Global needed to introduce its MoliCare range to a niche segment of South African consumers while establishing credibility and educating consumers on the topic, in a sensitive, often misunderstood category: adult incontinence.
The Solution
We developed a phased rollout strategy supported by education-first messaging and a clean, non-clinical, localised brand presence to build consumer trust, educate and drive interest in MoliCare through both resellers and care homes.
Our Role
- Social and digital rollout strategy
- UX and landing page design
- Content hierarchy, tone of voice, and creative concept
- Google Ads and Meta performance campaign assets
- Onboarding resellers and performance tracking dashboards
- Localising messaging and assets while aligning with Germany HQ brand guidelines
The Outcome
- 2.49M+ impressions & 135K+ unique clicks across Google and Meta in just six months
- Takealot sales grew 33% in the first five months of 2025 vs. the same period in 2024
- Paid media outperformed platform benchmarks and exceeded KPIs
- Optimised product discovery & conversion through redesigned content
- Professionalised digital presence that meets regulatory standards while staying locally relevant
- Full alignment with Germany HQ and internal reporting systems
