Global Brand. Localised Relevance.
The Challenge
Samsung needed a reliable, fast-moving creative partner to support integrated brand execution across mobile, appliance, and B2B categories. The challenge was maintaining creative consistency and speed across always-on deliverables — while launching standout local campaigns with global impact.
The Solution
We partnered with Samsung for a full year, delivering CI-aligned, cross-channel creative — from product launches to tactical content and retail rollouts.
A highlight: We fully localised a Galaxy flagship launch campaign that dramatically outperformed international media benchmarks. Achieving 5M+ impressions in under 2 weeks, 700K+ video views, and 120K+ social interactions proving that local content for local audiences crafted around human centered insights resonated and connected more deeply with the audience.
Our Role
- Full creative conception and rollout for multiple launches and campaigns
- Global CI-compliant design for digital, social, retail, and in-store content
- Stakeholder engagement, QA, and approvals across business units
- Ongoing creative support across appliances, mobile, and B2B content
The Outcome
- A 10:1 performance uplift vs. international campaign assets
- Stronger market connection through culturally relevant creative
- Sustained brand presence and production support across a full year of outputs
- Enhanced product desirability and understanding through localised human centered narratives
