Connect More. Astound
The Challenge
Astound Broadband needed new brand campaigns that broke through the noise in a highly saturated market, boosted customer acquisition, and repositioned the brand for multiple audiences.
Businesses, Switchers, Budget-Conscious Students and families, Spanish-speaking households and High Bandwidth Users like Gamers, streamers, and remote workers
The Solution
We developed a fresh campaign concepts such as “It’s a BIG Deal” and their new brand position “Live More.” These ideas reshaped the brand voice and inspired a series of digital-first activations supported by retail, OOH and partner extensions.
Our Role
- Concept development for the 2024 and 2025 brand campaign
- Campaign messaging and brand line recommendations
- Creative tone of voice and mood board alignment
- Creative brief response and social-first recommendations
- Partnership amplification strategies and asset planning
- Full collateral roll out across, digital, social, TVC and OOH
The Outcome
- Cohesive brand narrative across digital and retail
- Stronger relevance with the Gen Z and family audience
- Improved campaign cohesion across web, TV, and print
- Scalable concept platform for year-long promotional cycles
