Accessible, Conscious, Cruelty Free Skincare.
The Challenge
Lulu & Marula needed to grow its brand presence, expand it’s share of voice in a saturated skincare market, and connect more deeply with conscious consumers.
The Solution
We helped craft L&M’s brand from the beginning, first as a niche small business and then into a desirable competitive investor attractive SME by refining its brand presence, evolving content storytelling, and building a community of advocates through social and content marketing.
Our Role
- Branding
- Brand strategy and positioning
- Website UX and ecommerce optimisation
- Digital and traditional campaign content
- Always-on social media and community management
- Influencer and user-generated content strategy
- Monthly reporting and analytics insights
The Outcome
- Increased traffic and e-commerce conversion rates
- High-performing content formats reused across retail partners
- A recognisable, warm brand voice that resonated with customers
- CRM platform set up and management
- Long-term engagement via newsletters, guides, and routines
- Retail expansion into several chain retailers and salons across southern Africa
- Lead the transition and retrained position as lead marketing agency after investor buyout by Adcock Ingram
