Susu, cares.
The Challenge
The challenge was to create a healthcare service for the African diaspora in France to support elderly relatives with chronic illnesses – initially in Côte d’Ivoire and then across Africa. A market where trust, usability, and distance posed major barriers.
The Solution
We designed a dual-interface service with a digital platform for diaspora users and SMS/call center support for elderly patients. The solution balanced cultural relevance with access and ease of use, bridging generational and geographic divides and attracted top tier investors leading up to launch and expansion.
Our Role
- Research tests
- Full service design blueprints
- Brand identity, naming, and product positioning
- Website and app UI/UX development
- Investor decks, pitch videos, and product walkthroughs
- Social and digital creative for launch and trade shows
The Outcome
- Ready-to-scale digital health platform
- Secured investor buy- in pre-launch
- Emotional, trust-driven branding that resonated across continents
- Functional prototypes used in both marketing and product testing
- A fully go to market ready, service and product
