Your size. Your summer.
The Challenge
To launch a bold new fashion brand with a strong digital presence that felt as confident, stylish, and wearable as the pieces themselves. The client needed a website that worked hard and looked good—a balance of effortless charm and ecommerce performance.
The Solution
We led the design and build of a custom Shopify site, alongside creative direction and photo editing to ensure the brand showed up consistently across every touchpoint. Our work included refining the visual identity, crafting the digital brand voice, and editing imagery to elevate the final aesthetic. The result? A sleek, modern site with a playful edge, optimised for both mobile users and conversions.
Our Role
- Creative Direction
- Website UX/UI Design
- Shopify Build
- Content Strategy & Copywriting
- Photo Editing
The Outcome
A confident, scroll-stopping brand presence with a polished, mobile-first website that brought the “Suit Me Up Buttercup” ethos to life. The client received a finished product that was easy to manage, true to her vision, and ready to grow.
“Caitlyn ran the project from end to end, providing her creative flair and copywriting skills along with real, user-driven insight. The end result was a true reflection of the brand I wanted to create — on time, on budget, and a total pleasure to work on.” — Carmen Chilton (De Blanche), Founder
