Find your freedom. Naturally.
The Challenge
Despite an increasing demand for natural, effective support across the spectrum of women’s reproductive health—menstruation, PCOS, fertility, PMS, heavy bleeding, and menopause—awareness of trusted local solutions remained low. Salome sought to build product credibility and brand visibility while engaging women with empathy and expertise at every stage of their wellness journey.
The Solution
We partnered with Salome to develop a multi-phased campaign anchored in education, empowerment, and medical credibility—designed to meet women where they are, both emotionally and digitally.
Key initiatives included: Strategic Paid Media, Live Educational Webinars, On-the-Ground Activations & PR, Website Revamp, Social Media Campaigns.
Our Role
- Campaign strategy and rollout
- Paid media planning and buying
- Creative development (print, banners, video, A4 ads)
- Influencer and PR coordination
- Webinar design and setup
- Website and SEO consultation
- Campaign reporting and optimisation
- Every touchpoint was crafted to support Salome’s vision: natural, science-backed care for women’s reproductive health.
The Outcome
- Social growth surged, with Facebook followers increasing by over 45% and Instagram growing by 70%.
- Paid media reach exceeded 1.1 million impressions across platforms, with click-through rates peaking at 9.83% and landing page conversion rates as high as 78%.
- Webinar participation grew 5X from early 2022, with hundreds of healthcare professionals and consumers attending live and replay sessions.
- Engagement remained strong throughout, with community sentiment positive and user interactions increasingly focused on product benefits and health guidance.
