Revolutionising Plastic Free Retail.
The Challenge
Smartfill aims to revolutionise FMCG refills in township markets. Requiring visual identity, brand messaging, and retail-ready collateral to bring the idea to life and attract distribution partners.
The Solution
We built a visual system rooted in township retail language, positioned Smartfill as both aspirational and affordable, and created a suite of tools for local market engagement, retail training, and digital amplification.
Our Role
- Brand identity, logo, and tone of voice
- Customised FSU designs for all applications
- Point-of-sale and in-store collateral design
- Retail partner recruitment appeal and landing page development
- Awareness banners and exhibition collateral for multi channel B2B applications
- Strategic messaging and brand copywriting
The Outcome
- Active partner interest from national FMCG players
- Clear, flexible design system for scale across formats
- Improved customer understanding of refill model benefits
- Increased township presence and early brand recognition
