Lucy O’Connell

Lucy O’Connell

A seasoned copywriter, journalist, and strategist with deep experience across editorial and agency worlds. Lucy brings brands to life through clear tone of voice, meaningful storytelling, and social-first strategy. Her writing has appeared in titles like The Sunday Times, Getaway, Glamour, and Woman & Home – and her marketing work has shaped everything from local startups to multinational campaigns. She’s led some of South Africa’s largest community management teams and knows how to turn content into real connection.